An award-winning technology innovator and published author, BJ leads a group of rockstars at Buzzadelic, a Greenville, NC-based digital marketing and advertising agency founded in 2013. With a long career marked by innovative projects and concepts, BJ's passion for empowering others with technology and content can be seen through the creative solutions and campaigns he manages.
Considered a pioneer in social loyalty and location-based marketing, BJ led the deployment of the first-ever loyalty platform to feature an integration with Facebook, Twitter and Foursquare. BJ was once named in Mashable’s Top 40 Brands on Twitter and the People Behind Them and his projects are published as case studies in 7 different books. BJ provided the foreword to Location Based Marketing for Dummies and is the co-author of The Tasti D-Lite Way; Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave published by McGraw-Hill in 2012.
His record of innovation and award-winning projects extends across technology platforms and mediums to include enterprise-level systems, social media as well as filmmaking. As Founder and Head Steward at Buzzadelic, BJ now focuses on driving results for clients near and far. 
The Tasti D-Lite Way
The Tasti D-Lite Way
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